Contestants on season 8 of Love Island USA. | Ben Symons/Peacock via Getty Images
This weekend marks the season finale of Love Island USA. The show is more popular than ever: Its eighth season generated 2.3 billion viewing minutes in its first two weeks and ranked as the No. 1 streaming series in the United States, according to preliminary Nielsen data.
The premise of Love Island is straightforward(-ish): The show brings together 12 attractive 20-somethings — six men and six women — in a villa in Fiji. They compete in risqué challenges, form romantic couples, and try to win over viewers at home, all for a chance to split a $100,000 prize. Along the way, new contestants, also known as “bombshells” in the show’s parlance, come in to try to break up existing couples. Viewers at home get to vote on which couples make it to the end.
But some longtime viewers say that the show has changed. What was once a slow burn built around flirtation and romantic tension has become increasingly vulgar, filled with hypersexualized challenges.
To help us sort through the drama and explain how the show has evolved over its eight-season run, Today Explained guest host Jonquilyn Hill spoke with Brooke LaMantia, a staff writer at The Cut. LaMantia recently asked: Is this the least sexy season of Love Island ever?
Below is an excerpt of the conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify.
For those who have never taken a trip to the villa, what is Love Island?
Love Island is a reality TV show that started in the UK around 2015. It came to the US in 2019. And it’s basically a dating show where a bunch of hot young people go to a villa. They’re cut off from the world. It’s as live as you can get, so they’re there right now. These people that we’re watching are in Fiji as we’re speaking and they try to find love.
What makes this show work as real and “I’m here to find love,” versus some of the other dating reality shows we have out there?
In the past, it actually has been quite genuine because it’s a lot of people coming into one space, and all you’re thinking about is like, do I like my connection? Do I like this person? And so you can talk to everyone. The Bachelor, for example, it’s one boy and 30 girls. That’s crazy. That’s never going to work.
Love Island is equal to boys and girls. You’re thinking about who you’re attracted to and then who you have good conversations with and who you want to share a bed with. There are all these different layers that make it more real when it comes to dating, as real as you can get. And I think that has led to success. There are people who are married and have babies and that’s pretty good to me.
What changed this season?
Everyone’s still in bikinis. Everyone’s still hot. That hasn’t changed. But I think the way that they’ve engaged with sex and with kissing and with anything physical has really, really changed from old seasons. And it’s not as fun to watch.
It’s often actually kind of gross to watch and it’s like, I don’t need to see everyone kiss every single day because they’re being forced to in a challenge. There’s no genuine and natural romantic and sexual tension left in the villa. And that is where I think it’s lost the plot and it’s not as sexy as it has been.
For those who don’t know, “challenges” are what they call, essentially, games that they have the Islanders play. Usually they are set up like a competition with boys against girls or the couples against each other. Can you say a bit more about how the challenges were different this season?
The show has always been very couple-forward. You couple up with a partner, you guys share a bed. And so it’s always very, like, what’s going to happen in bed? Are we going to cuddle? And there’s a very clear thing that the couples will put the covers up over their heads and that means they’re kissing and doing stuff.
But more and more, and especially this season, they have all involved extremely heavy making out right away. Imagine you enter a villa, you’re half naked, you don’t know these people. And then you’re like, I’m just going to stick my tongue down everyone’s throat and see what happens. It’s strange. It’s not a normal way to say hello.
It used to be every challenge would be like, okay, maybe kiss an Islander that you’re interested in. And it would be like a cheeky little, let me do a slight little peck of this different Islander that’s not my couple that maybe I’m intrigued by. And it was sexy and low-key and kind of flirty, but not like ass-grabbing, tongues everywhere, porno vibes. And yeah, it commodifies everyone’s bodies in a weird way that makes it uncomfortable to watch and not as fun.
I think it’s so interesting because on one hand, the show is a little more sexed up than it has been in past seasons, but Gen Z, which is the generation that’s primarily on the show, is having less sex than ever. I wonder how you square those two things.
I think that’s always a sentiment that’s interesting to me, because I’m technically Gen Z. We get this rep that we are not having sex, but I think it’s because then we get on shows and we do stuff like this and it’s like you grab an ass like you’ve never even seen an ass before. And it’s like, have you seen an ass before? We need to think about these things. It’s not a shame.
I will say, I think it’s hard criticizing this show because there’s a world where it was really like, women weren’t allowed to be sluts, men weren’t allowed to be sluts. And I think it’s really great that people are embracing sexiness and sluttiness and it feels like you can kind of do what you want. I think that’s amazing and I think people should live their truth in that way. But it’s like performance art in a way.
I think of myself at 22, yikes.
Also, it’s like, if I was in the show and producers were like, okay, now make out with everyone — I’m going to do that. But it’s like, I’m 21 years old. Give me some more time to think about how I want to show up in this world. Because everyone’s watching. They’re going to have a lot of influence, and it does impact young people and how they see dating.
You’re watching your peers. And so it’s almost like you’re seeing how my friends would respond. And I would hope that people would watch this show and be like, “Okay, Love Island is a reality show and maybe this is not how I should act,” but you never know. And I think having the show lack official and verbal consent, especially when it comes to all the sexual things happening, is a little bit jarring and a little scary for our future.
We need to realize that that is not how the world actually works. And I think because we’re so invested and because we feel so parasocial, this feels like an extension of our world. But there needs to be very clear boundaries between what is TV, what is entertainment, and what is real life and real dating.
